All of our gem stones are genuine and are not lab created. Our diamonds, rubies, sapphires, emeralds and other gemstones are of the finest quality available . We have jewelry available in Platinum, 18k/14k/10k Gold, & Silver. Our relationships with the industry's leading suppliers allows us to bring you these great prices on diamond engagement rings, wedding bands, diamond solitaire enhancers, gold jewelry & more. You no longer need to sacrifice the quality of the goods for the lower price. We guarantee all of our goods will appraise for 2-5 times more then your purchase price. If you do not see what you are looking for drop us an email and we will send you some options. 100% customer satisfaction is our goal and we can assure you that once you do business with us, you will never go to another jewelry store again!!